Planeta Ramen Logo Design
Planeta Ramen
Planeta Ramen is a bold culinary brand that celebrates global flavors through the lens of traditional Japanese ramen. The logo needed to encapsulate both cultural richness and a modern dining experience — something warm, inviting, and universally appealing. The goal was to create a visual identity that resonates with food lovers, travelers, and cultural enthusiasts alike.
The result is a logo that fuses tradition with creativity, reflecting Planeta Ramen’s passion for serving soul-satisfying bowls with a global twist.
Design Goals:
- Capture the essence of authentic Japanese ramen
- Blend tradition with global, modern appeal
- Use rich, warm colors and flowing lines to evoke flavor and comfort
- Ensure flexibility across restaurant signage, menus, packaging, and digital media
Project Challenge:
The challenge was to represent culinary tradition in a way that feels fresh and global. The logo needed to visually speak to both authenticity and innovation — not just another noodle shop, but a brand that invites people to explore the world through ramen.
Design Process & Approach:
1. Concept & Direction:
The challenge was to represent culinary tradition in a way that feels fresh and global. The logo needed to visually speak to both authenticity and innovation — not just another noodle shop, but a brand that invites people to explore the world through ramen.
2. Logo Mark Design:
The final logo features a stylized ramen bowl resembling a planet with orbiting chopsticks and steam trails. The round, celestial design speaks to inclusivity, world cuisine, and the comforting cycle of food and tradition. The curves and circular motifs reflect warmth and togetherness.
3. Typography:
A custom serif-sans hybrid typeface was chosen to mirror the balance of old and new. The font carries subtle Eastern characteristics while maintaining global readability. This provides the logo with a refined yet friendly identity.
4. Color Palette:
A warm and minimal palette — featuring deep red and dark navy — was selected to evoke richness, appetite, and clarity. The red reflects culinary warmth and umami depth, while the navy provides a refined, structured contrast. Together, these hues convey both flavor and a modern, inviting identity.
Where It Works:
- Restaurant signage and storefronts
- Food packaging, take-out containers, and chopstick sleeves
- Social media branding and digital ordering platforms
- Menu designs and chef’s merchandise
Why This Logo Stands Out:
- A memorable visual metaphor fusing planet and ramen bowl
- Blends traditional Japanese aesthetics with a global food culture vibe
- Symbolizes warmth, hospitality, and culinary storytelling
- Works well in both minimal and richly styled brand settings
Brand Statement:
The Planeta Ramen logo is more than a symbol — it’s a story served in a bowl. It represents a world where tradition meets innovation, where each meal is a journey. It’s about warmth, creativity, and the joy of discovering flavor from every corner of the globe.
Mockup Ideas:
- Logo printed on ramen bowl packaging and chopstick holders
- Neon signage for storefront with steam animation
- Aprons and chef hats with embroidered logo for staff
- Social media posts with ramen bowl top-view photography featuring the logo watermark
