3e Logo Design
Results & Metrics
3e is a progressive initiative focused on providing innovative learning solutions, fostering empowerment, and driving personal and community evolution. The project demanded a modern, dynamic logo that captures movement, growth, and forward-thinking — with a bold yet approachable aesthetic.
We aimed to build a visual identity that resonates with educators, learners, and changemakers by reflecting clarity, purpose, and transformation.
Design Goals:
- Integrate Core Values
- Create Bold Brand Recognition
- Use clean, geometric shapes to signal structure and growth
- Support Versatile Use & Convey Movement and Growth
Project Challenge:
The challenge was to distill three abstract yet powerful ideas — learning, inner strength, and transformation- into a single, concise visual mark. The goal was to create something impactful, memorable, and versatile across platforms, all while maintaining clarity and avoiding visual complexity.
Design Process & Approach:
1. Concept & Direction:
The name “3e” became the foundation for a conceptual system — three forces working together in harmony. We explored visual ideas that suggest progress, synergy, and evolution, using circular flow and structured layering to hint at continuous movement and growth.
2. Logo Mark Design:
The mark is a stylized fusion of the number “3” and the lowercase “e,” forming a compact, fluid symbol. Its continuous form reflects motion, connection, and harmony. The unified shape subtly embodies the brand’s three pillars, education, empowerment, and evolution working together as one.
3. Typography:
I’ve used Montserrat Bold, a modern sans-serif typeface known for its clean structure and geometric form. It’s highly legible across print and digital platforms, making it a strong choice for branding. The bold weight adds confidence and clarity, while the rounded shapes lend a friendly, approachable feel — striking the right balance between professionalism and accessibility.
4. Color Palette:
The color system blends a bold, energetic yellow with grounding black. Yellow symbolizes optimism, clarity, and creativity, while black adds contrast, strength, and sophistication. Together, they create a confident and modern visual presence that stands out across digital and print media.
Where It Works:
- Educational platform UI and mobile apps
- Branded merchandise like notebooks, pens, and tote bags
- Social media and online learning campaign graphics
- Certificate templates, workshop materials, and event banners
Why This Logo Stands Out:
- Intelligent fusion of “3” and “e” into one iconic mark
- Symbolizes collaboration and upward momentum
- Visually striking and instantly recognizable
- Flexible for minimalist or bold branding contexts
Brand Statement:
The 3e logo is more than a mark — it’s a badge of transformation. It represents the journey from curiosity to confidence, from knowledge to impact. It signals a movement where education becomes empowerment, and every step forward is a leap in evolution.
Mockup Ideas:
- Logo on educational app interface and splash screen
- Branded lanyards or notebooks for a workshop event
- Minimalist website header with motion graphics of the 3e symbol
- Motivational social post with “Empower. Educate. Evolve.” tagline
