Fix & Go Logo Animation
Fix&Go Logo Animation
Fix&Go is a fast-moving service brand focused on efficiency, reliability, and customer satisfaction. The logo animation was created to reflect the brand’s energetic spirit and commitment to quick solutions. With bold motion and sharp timing, the animation reinforces Fix&Go’s identity across digital platforms and boosts instant recognition in high-speed environments.
The result is a dynamic visual experience that strengthens brand perception and communicates trust, speed, and service excellence at a glance.
Design Goals:
- Convey speed, reliability, and efficiency through animation
- Maintain boldness and brand clarity in motion
- Design adaptable animation for web, app, and marketing use
- Ensure the animated logo aligns with Fix&Go’s energetic brand tone
Project Challenge:
The challenge was to inject movement and energy without compromising clarity or simplicity. The animation had to be fast and bold — mirroring the company’s service model — but also professional and clean to support brand trust.
Design Process & Approach:
1. Concept & Direction:
We focused on motion that reflects action and agility. Fast slide-ins, snap transitions, and accelerating shapes were explored to create a sense of urgency and responsiveness — core traits of Fix&Go’s service promise.
2. Animation Style:
The animation opens with quick, impactful movements, simulating a task being completed efficiently. Each element of the logo appears with purpose, reinforcing the idea of precision and dependable results.
3. Visual Treatment:
Clean lines, bold geometry, and simplified motion paths were used to maintain readability. The final animation loops smoothly or plays as a quick burst — perfect for use on app launch screens, splash pages, or short promotional videos.
4. Color & Motion Dynamics:
Brand colors were kept vivid and high-contrast, ensuring the animated version stood out even in fast playback. Motion dynamics were tested to feel snappy and satisfying, echoing the instant gratification of quick service.
Where It Works:
- Service request mobile apps and splash screens
- Website intros and loading animations
- Short-form ads and social media reels
- Customer onboarding videos and presentations
Why This Logo Stands Out:
- High-energy animation that aligns with fast-service values
- Simple, clean execution for broad usability
- Strong visual impact in short digital interactions
- Memorable motion that enhances brand recall
Brand Statement:
The Fix&Go Logo Animation is a visual handshake — quick, confident, and unforgettable. It embodies the brand’s promise of fast, reliable service, energizing every customer touchpoint with motion that moves as fast as the brand itself.
Mockup Ideas:
- Logo reveal on app splash screen with sound cue
- Animated badge on a “Request Sent” confirmation page
- Website hero section with looping animation
- Instagram Reel intro showing the logo in motion
