Fleetra Logo Animation
Fleetra is a forward-looking brand in the transportation and logistics tech space. The logo animation was designed to reflect its values of speed, precision, and innovation. Through sleek transitions and motion that simulates flow and direction, the animation reinforces Fleetra’s identity as a modern, efficient, and future-ready company.
The final animation enhances brand impact across platforms, supporting digital storytelling and improving recall in fast-paced business environments.
1. Industry: Transportation & Rental Services
2. Software: Adobe After effects
3. Style: Dynamic & Speed-Driven Motion Design
4. Animation Principles: Anticipation, Motion Trails, Follow-Through & Overlapping Action, Smooth Morphing, Easing.
5. Animation Concept: The animation begins with a series of dynamic streaks that swiftly glide across the screen, symbolizing motion and speed—key elements of Fleetra’s identity. These streaks converge with fluid transitions, forming a structured and futuristic visual effect. As the movement intensifies, abstract geometric shapes emerge, reinforcing a sense of technology and precision. The elements then seamlessly align, leading to the bold reveal of the Fleetra logo with a smooth, professional finish, leaving a lasting impression of innovation and efficiency.
Client Name: SASsign from Germany
