Rent Master Style Guide
About Rent Masters
Brand Guide Overview – Rent Masters
✦ Project Overview
Rent Masters is a dynamic brand offering professional and trusted property rental services. The goal of this project was to develop a clean, confident, and scalable brand identity that reflects their reliability, industry expertise, and forward-thinking approach. The brand needed to appeal to a wide range of clients, from property owners to tenants, while maintaining a modern and approachable tone.
✦ Our Design Approach
At the project’s starting line, where vision met planning, we focused on understanding Rent Masters’ mission to offer reliable, personal rental services. This helped us define a creative direction rooted in simplicity, trust, and clarity. The logo, inspired by a house structure, symbolizes stability and professionalism, core values of the brand. We chose a bold orange as the primary brand color to evoke energy and visibility, supported by clean black and white tones. Typography and layout rules were carefully established to ensure consistency across all platforms.
✦ Challenges We Faced
One of the main challenges in this project was crafting a visual identity that strikes the right balance between trustworthiness and modernity. The brand needed to appeal to both landlords and tenants, maintaining a sense of professionalism without feeling too corporate or cold. Another hurdle was designing a system that could scale across multiple formats, from digital platforms to printed materials, while still looking clean, strong, and consistent. Since property-based businesses rely heavily on signage, digital visibility, and printed assets, it was important to build a brand that remained effective in all environments without losing its visual integrity.
✦ How We Solved the Problem
- As a team, we approached the challenge through a blend of structured design thinking and client collaboration. We focused on geometric shapes and minimal forms to communicate strength and reliability, while selecting a grounded color palette to evoke professionalism and calm. Our team tested the logo system across various mockups to ensure readability and visual impact at different sizes. We also developed clear usage guidelines for logo spacing, typography, and color application. While the design team focused on creating a flexible identity system, our support team ensured smooth communication with the client, gathering feedback, adjusting details, and making sure every piece aligned with their expectations. This team effort resulted in a brand identity that’s clean, confident, and ready for real-world use.
✦ Beyond the Project
- With Rent Masters, our aim was to create more than just a logo—we built a visual identity designed to grow with their business. Through strong collaboration, we developed a consistent and functional brand system. This guide equips Rent Masters with the tools to maintain brand clarity and recognition as they expand in the rental and property industry.
