Morning Perk Logo Animation
Morning Perk is a heartwarming digital show hosted by Sarah & Hutch, centered around connection, comfort, and good conversation over coffee. The logo animation was designed to embody the show’s inviting spirit — using smooth, friendly motion that feels like a warm welcome.
The animation has enhanced the brand’s digital presence across podcast intros, social media, and video content, reinforcing Morning Perk’s identity as a source of positivity and cozy companionship.
1. Industry: Radio & Brodcast
2. Software: Adobe After effects
3. Style: Fast-Paced & Dynamic Broadcast Animation
4. Animation Principles: Anticipation, Squash & Stretch, Morphing, Easing, Overlapping Action, Smooth Transitions.
5. Animation Concept: The animation begins with a rectangle appearing, followed by a dot that jumps and transforms into a square. The square then stretches back into a rectangle, which morphs into a cup. A drop falls into the cup, creating a smooth ripple effect. As the motion continues, a sun rises from behind the cup, symbolizing a fresh start and warmth. The sequence leads to the Morning logo reveal with a smooth and uplifting transition.
Client Name: Sarah from United States
