The Mural Mom Brand Guidelines
Guidelines
Brand Guide Overview – The Mural Mom
✦ Project Overview
The Mural Mom is a brand dedicated to transforming children’s spaces into imaginative, story-filled environments through custom murals. Our goal for this project was to create a comprehensive brand style guide that reflects their playful spirit, artistic approach, and strong emotional connection with families.
✦ Our Design Approach
Our design team began by understanding the brand’s mission and personality through discovery sessions and client discussions managed by our customer support team. The creative direction focused on building a visual identity that felt magical yet professional. We crafted a versatile paintbrush logo, selected soft and cheerful color palettes, and established clear typography rules to maintain visual consistency across all platforms.
The guide also includes detailed usage rules for logos, colors, typography, and patterns, ensuring The Mural Mom brand looks beautiful and consistent everywhere from social media to large murals.
✦ Challenges We Faced
- A key challenge was balancing the brand’s childlike charm with a sense of professionalism that supports business growth. We also needed to ensure that the branding would be scalable and work across various digital and print formats, including social media icons, email signatures, banners, packaging, and more.
✦ How We Solved the Problem
- This project was a collaborative effort between our design team and customer support team. While our designers focused on visual storytelling, responsive layouts, and creative solutions, our support team ensured smooth communication with the client, gathering feedback, clarifying needs, and providing timely updates. Together, we worked through multiple design iterations, tested logo adaptability, and aligned every element to reflect the brand’s whimsical personality and artistic values.
✦ Beyond the Project
- Our creative studio doesn’t just deliver visuals, we build long-lasting brand systems. With our design team’s expertise and the dedication of our customer support staff, we ensure every brand we work with has the tools and confidence to grow with clarity, creativity, and consistency.
