The Mural Mom Logo Design
The Mural Mom
The Mural Mom is a heartfelt brand that brings children’s spaces to life through expressive, large-scale art. The project required a logo that captures the spirit of creativity, joy, and craftsmanship — something artistic yet approachable, professional yet deeply personal. The goal was to visually express the transformative impact of murals in nurseries, playrooms, classrooms, and community spaces designed for kids and families.
The resulting identity is playful, colorful, and full of character — just like the imaginative stories her murals tell.
- Reflect the essence of mural artistry and hands-on creativity
- Incorporate fluid, expressive shapes and vibrant colors
- Communicate warmth, imagination, and artistic energy
- Ensure flexibility for use on signage, social media, apparel, and art supplies
Project Challenge:
The challenge was to visually encapsulate a deeply personal art practice into a logo that feels both professional and emotionally resonant. It needed to stand out as a creative brand while maintaining a sense of trust and personal touch.
Design Process & Approach:
1. Concept & Direction:
The concept drew inspiration from the act of painting itself — brush strokes, paint splashes, and flowing lines. The logo direction focused on conveying a sense of motion and creativity while maintaining clarity and charm.
2. Logo Mark Design:
The logo mark centers around a symbolic illustration of a mural artist holding a paintbrush — a deliberate, expressive element that represents creativity in action. The paintbrush becomes an emblem of transformation, care, and artistic initiative. With its friendly curves and confident form, the icon captures the essence of mural-making: bold, personal, and full of life.
3. Typography:
A clean, modern sans-serif typeface was chosen to reflect approachability and creativity. With rounded forms and balanced structure, the font offers clarity and warmth while keeping the focus on artistic expression.
4. Color Palette:
A palette of vibrant yet harmonious hues — aqua blue, blush pink, gilded gold, and mint green — was used to represent artistic expression and positivity. These tones bring energy, joy, and vibrance into the brand’s presence.
Where It Works:
- Artist portfolio website and social media
- Branded aprons, paint kits, and sketchbooks
- Mural site signage in nurseries, playrooms, and schools
- Children’s art workshops, parenting events, and community fairs
Why This Logo Stands Out:
- Artistic, expressive mark that captures the magic of mural storytelling
- Balances imaginative charm with professional clarity
- Instantly recognizable with a warm, personal personality
- Seamlessly adaptable across digital platforms and hands-on art experiences
Brand Statement:
The Mural Mom logo is more than a visual — it’s a signature of creativity. It tells a story of art that transforms ordinary spaces into emotional experiences. From nurseries to storefronts, it celebrates imagination, love, and the power of paint to make a space feel like home.
Mockup Ideas:
- Logo painted on a wall corner as part of a mural scene
- Custom brushes, aprons, or paint cans with logo branding
- Social post showing mural before-and-after with logo overlay
- Handwritten thank-you cards or sketchpads featuring the logog mural before-and-after with logo overlay
