
Tropicana Logo Design
Tropicana is a vibrant brand rooted in delivering freshness, health, and energy through fruit-based products. The branding challenge required a visual identity that captures the essence of natural goodness and revitalization — something fresh, organic, and instantly appealing. The goal was to reflect vitality and purity while maintaining a clean, modern look that appeals to health-conscious consumers.
The final outcome is a logo that radiates freshness, energy, and trust, standing out in the health food and beverage space.
Software: Adobe Illustrator
Style: Versatile Design
Typography: Coiny Regular
color palette: #196D3E, #8CC953, #F87821, #A52C20, #FFC60B,